Ah yes, I’ve recovered enough to blurb about the thing that was the 2011 Interbike.
So, what was that all about….?
Vegas. I arrived and it was raining. Go figure. The streets were flooded and it’s still a shit hole. After the first visit, where the gloss and insanity last just long enough for it to be fun, I just can’t see the point of the place.
Interbike. For an exhibitor, the show is just a blur of days where your voice gets horse and feet sore. On the first day we realised it was 4pm and had not even thought about lunch. Day two was pretty much the same and Friday was sorta quiet.
For us (wearing my Mountain Cycle hat), it was a good show. We had the first real production bikes on the floor and the response to bringing back the marquee was pretty much overwhelming. In a tough market, dropping in like we have is always a risk but the response was more than solid. Our very modest goals were met and it’s on to stage two.
But there was lots of stuff. Lots. I did a few quick look arounds but honestly, I saw very little new or of interest. The Look carbon hardtails are works of designed art but apart from that, it was much of a muchness. Of course SRAM announced something new to dazzle everyone… 2×10 Gripshift. Yea, that’s what I thought. The overall feeling is that the plateau has been hit and there’s no such thing as a bad bike or bad product these days – unless it’s some funky pointless shit from one of those mad Chinese companies…
So that’s my wrap up. Pretty short huh?
I’d love to get all excited but really, it was lots of stuff, 99% of which we’ve all seen before. Not saying that’s bad but the endless ‘newness’ can not go on indefinitely or even remotely sustainably; I feel that we are starting to see this fact pan out. To think, we’d just dropped our NEW production bikes on the market, after 2 years of work, and a guy from a mag/website says to me, ‘when you have something new, let me know and we’ll try to publish it’!
I personally feel a new leaf is about to turn. One where blinding buyers with newness will be surpassed by companies that provide superior product and service, because when you take ‘new and shiny’ away, what are you left with…?
A little while back, my good lady wife’s bike was in need of a spring clean so I took the opportunity to finally cover something I’ve been meaning to do for ages – cables. But this is not so much a ‘how to setup and tune your brakes and gears’ and more like ‘how to keep…Go on then, tell me more...!
It’s every rider’s little dirty secret. I’m sure it’s the same theory for all activities, but for cycling deep in the back of every cyclist’s mind they secretly like to think themselves as being ‘hardmen’. Some just think it, others are quite overt about it but either way it lingers there, simmering under the surface.…Go on then, tell me more...!
I’m allergic to production bikes. Ok, that’s not strictly true, but I will generally avoid most production machines – usually based an irrational dislike of the brand, a less irrational dislike of the available colourschemes, ill-suited geometry or a combination of the above. Recently, on the hunt for a new project, I had a (rather…Go on then, tell me more...!
I bet that title caught your attention!? Let me expand on that. Bicycle ‘design’ is boring and I mean both in terms of visual appeal and in terms of design and designing. It’s funny when you think about it but somehow, in the world of bicycles, we seem to have ended up with a never…Go on then, tell me more...!
At the London round of the Rollapaluza National Series during the week a conversation got my cogs whirring… Nick Hussey, Damien Breen (of that most excellent In The Saddle blog) and myself were talking – it was like a mini bloggers convention (although not ‘mini’ in that any of us are particularly short I might…Go on then, tell me more...!